Hi, I'm Nina

I've spent the past 10 years in the startup world translating ambiguity into products people trust. I've led design at early-stage startups, designed zero to one experiences, and built + scaled platforms now used by hundreds of thousands of people.

My work lives at the intersection of systems thinking and human need, often focused on tools that make financial, civic, or social systems more accessible. I excel at bridging big-picture strategy with hands-on execution and guiding products from initial concept through rapid iteration.

Ultimately, I care about design that actually moves the needle—for users and for the business. That means always asking how the work scales, adapts, and evolves. No matter the product or problem space, I aim to make complexity feel, well, simple.